Home Diagnostics

Especially For Our Business Partners

The diabetes supplies category - specifically blood glucose monitors and test strips - represents a significant opportunity for our business partners.

Home Diagnostics' Smart System portfolio of co-branded blood glucose monitoring products – TrueTrack®, TRUEread™, Sidekick® and Prestige IQ® – provides a unique opportunity for our business partners to offer products that feature an unmatched combination of performance and value that will maximize customer satisfaction.

Through Home Diagnostics, Inc.'s revolutionary co-branding strategy, our business partners can leverage the strength of their store brand by calling the monitor and test strips their own. This unique strategy allows retailers the opportunity to build brand equity, while promoting repeat purchases and long-term customer loyalty to their store-brand systems.

Today, our product portfolio is co-branded by leading national retailers and wholesalers across North America. Leading healthcare distributor customers have also embraced the co-branding strategy to help build their brands and grow their businesses.

In addition, our portfolio of blood glucose monitors provides very healthy margins - across all forms of reimbursement - that will maximize your return on investment and help you grow your diabetes supplies business.

TRUEread™ is available to consumers through mail service, independent pharmacies, healthcare distributors, durable medical and home medical equipment providers – provides our partners in these sectors an exceptional means to maximize margins and deliver a product combining ease of use with high performance. This meter is an ideal
choice for Medicare and Medicaid patients.

Beyond the performance, value and profitability provided by our Smart System product portfolio, Home Diagnostics, Inc. can help our partners identify and leverage category growth opportunities through a program we call SmartMarketing.

Using our proprietary SmartView Category Analysis Software, Home Diagnostics, Inc. will build an objective review of your diabetes category. Then we'll turn analysis into action with a SmartMarketing Plan, a high-impact sales and marketing tool to help you maximize category success.

At Home Diagnostics Inc., we consider SmartMarketing to be the cornerstone for business success - both yours and ours. We look forward to partnering with you to build your diabetes business with products, sales and marketing support that lead the diabetes category.